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Clearly present the problem, its causes and consequences or opportunity. From a point of Business view, what problem does the current situation present and/or what

Clearly present the problem, its causes and consequences or opportunity. From a point of Business view, what problem does the current situation present and/or what does the context presents as an opportunity ? Please read the case study : AccorHotels and the Digital Transformation: Enriching Experiences through Content Strategies along the Customer Journey

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