. Cleary Inc is currently selling 100,000 of its signature blueberry ice cream each year for $5 per serving. They plan to introduce a new Lemon ice cream next year which will sell for $7 per serving. It is estimated that after the launch sales of the blueberry ice cream will drop by 15%. This is an example of:

A. Incremental Costs

B. Opportunity Costs

C. Erosion

D. Sunk Costs

E. Net Working Capital