Click here to read the eBook: The Cost of Retained Earnings, rs COST OF COMMON EQUITY Pearson Motors has a target capital structure of 30% debt and 70% common equity, with no preferred stock. The yield to maturity on the company's outstanding bonds is 8%, and its tax rate is 40%. Pearson's CFO estimates that the company's WACC is 14.10%. What is Pearson's cost of common equity? Do not round intermediate calculations. Round your answer to two decimal places. %