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Client 3 : I - PA Brewery ( Can you also show any Excel documents to help solve the problem ) Regional brewer I -
Client : IPA Brewery Can you also show any Excel documents to help solve the problem
Regional brewer IPA intends to initiate an ad campaign. The client wants to maximize total exposure across all types of advertisements TV Radio, Online, and Mailers Specifically, the client wants to know how many of each type of ad should be purchased and how many potential customers will be reached after optimizing the marketing mix. Document each step you take to solve the problem, including specification of the linear program. For ease of reporting, provide the optimal number of ads as a decimal without concern for integer programming methods eg radio ads The client has decided upon the following requirements for any advertising campaign:
The total advertising budget is $
At least of each ad type must be purchased.
Radio ads must be more numerous than TV ads. In particular, you are to use at least twice as many radio as TV ads
The maximum number of mailers that can be produced is
The maximum number of TV spots available is
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