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Client 3 : I - PA Brewery ( Can you also show any Excel documents to help solve the problem ) Regional brewer I -

Client 3: I-PA Brewery (Can you also show any Excel documents to help solve the problem)
Regional brewer I-PA intends to initiate an ad campaign. The client wants to maximize total exposure across all types of advertisements (TV, Radio, Online, and Mailers). Specifically, the client wants to know how many of each type of ad should be purchased and how many potential customers will be reached after optimizing the marketing mix. Document each step you take to solve the problem, including specification of the linear program. For ease of reporting, provide the optimal number of ads as a decimal without concern for integer programming methods (e.g.2.7 radio ads). The client has decided upon the following requirements for any advertising campaign:
The total advertising budget is $300,000.
At least 3 of each ad type must be purchased.
Radio ads must be more numerous than TV ads. In particular, you are to use at least twice as many radio as TV ads
The maximum number of mailers that can be produced is 5
The maximum number of TV spots available is 4

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