CLIENT BRIEF Brand: Client Contact: Campaign Overview Additional Details Proposed launch date: Campaign budget: Proposed campaign length: Goals: Priority media channels (circle top 3): Facebook YouTube Print TV Desired consumer response: Twitter Instagram Snapchat Paid Search Messaging Target audience: In one sentence, what is the most important thing for the campaign to communicate? Core messages to emphasize: Mandatory elements to be included (e.g., logo, website address): Gauging Success Key metrics