Client: Nails Salon

1. Service business description and marketing objectives analysis

• What does the reader need to know about this business to contextualise this report?
• Identify the client's core service
• Classify the service in terms of tangibility,

process, level of contact, customization,

relational vs transactional etc.

• State the SMART marketing objectives that

capture what this marketing plan aims to achieve. (These should be stated in order of priority, based on your analysis of the business).

2. Competitor analysis

• Identify key direct and indirect competitors for your client's service.
• Which competitors pose the greatest threat to your client firm's customer base?
• Outline the strengths and weaknesses of 2 key competitors compared to your client's service.
• Remember to reference the sources for your competitor information.