Client Project
1.Summary reports by section of your analysis with screenshots as needed (see below for details on each section)
2.PowerPoint slides that condense your findings in a concise, meaningful report (roughly 2-3 slides per section) Findings and recommendations.
a.Social Media analysis:
i.Consider strategy as it relates to (1) driving traffic to website, (2) increasing loyalty (which can indirectly or directly impact WOM), (3) strengthening credibility/trust, or (4) generating a lead
1.NOTE: engagement can be low in this product category on Facebook, but Facebook is the most productive platform in terms of reach (see Chapter 8, Section 3 of text). Keep this in mind as you navigate your deliverable below.
ii.Deliverable:
1.Submit one idea for type of content: Examples are below, but you may think of other types (remember driving traffic or generating a lead are important objectives for this content).
a.Lead generation (see example 1 screenshot below)
b.Expert analyst/solution provider - i.e., utilizing current content from other credible sources, and serving as an analyst or interpreter of this information (see example 2 screenshot below)
c.Other?
i.Personable/telling our story/get to know us/ humanizing (see example 3 screenshot below)
ii.Inspirational, tip of the day, etc.
iii.Other? (see example 4 screenshot below)
SCREENSHOT 1 - Lead Generation
Pursuit Wealth Planning Send Message 1 Like Photos See All Pursuit Wealth Planning August 5.0 Feeling cooped up? Some golf training tips from a PGA Pro. WORK RETIRE A MAN hat are YOU NOT A Thankful Fo HINANCI PLAN f Page Transparency See All Facebook is showing information to help you USATODAY.COM better understand the purpose of a Page. See actions taken by the people who manage and Working Out From Home: PGA Tour pro Luke Donald gives post content. tips to help you with your golf game Page created - December 17, 2015 Like Comment SharePursuit Wealth Planning Send Message 1 Like Photos See All Like Comment Share Pursuit Wealth Planning 4 WORK September 25 at 10:02 AM . RETIRE Are your prepared for retirement? Let's make a plan. A MAN hat are YOU NOT A Thankful Fo FINANCI PLANT Page Transparency See All Facebook is showing information to help you better understand the purpose of a Page. See actions taken by the people who manage and post content. MARKETWATCH.COM Page created . December 17, 2015 More Americans are worried about retirement now - and their plans have changed Like Comment SharePursuit Wealth Planning Send Message 16 Like http://www.pursuitwp.com/ (303) 470-5534 Pursuit Wealth Planning September 27 at 1 1:02 AM - @) Send Message A plan can simplify the process. Price Range . $ pursuit@ pursuitwo.com Struggling to make the decision? Open Now A FINANCIAL PLAN CAN HELP! 8:30 AM - 4:30 PM Financial Planner WORK Suggest Edits Is this the right street address for this place? RETIRE 26 W Dry Creek Cir, Ste 250 Yes Unsure No Call us today 303.470.5534 or schedule online www.pursuitwp.com for your free one-hour consultationA25 X Im.facebook.com / referral B D E G H K L M N 1 Source / Medium Users . New User Session: Bounce Rat. Pages / Session. Avg. Session Duration. Schedule a call (Goal 5 Conve . Schedule a call (Goal 5 Completion.|Schedule a cal * pal 5 Value) 1510 1448 1842 62.49%% 1.93 70.42 0.43% 0.00 W (direct) / (none) 778 765 902 70.40%% 1.74 62.96 0.6796 0.00 4 google / organic 314 303 405 41.23% 2.59 109.38 0.49% 0.00 facebook.com / referral 126 125 139 82.01% 1.18 1.15 0.00%% 0.00 m.facebook.com / referral 59 57 61 90.16% 1.15 41.36 0.009% 0.00 napfa.org / referral 51 49 57 26.32%% 3.05 116.63 0.009% ! 0.00 8 blog.xyplanningnetwork.com / referral 36 34 43 39.53% 2.65 73.74 0.00% 0.00 9 go.oncehub.com / referral 36 25 100 89.00% 1.19 28.86 0.00% 0.00 10 linkedin.com / referral 22 17 25 76.00% 1.40 76.04 0.00% 0.00 11 bing / organic 17 16 18 72.2296 1.50 61.33 0.00% D.00 12 t.co / referral 12 10 12 8.33% 2.92 78.17 0.00% 0.00 13 xyplanningnetwork.com / referral 8 11 36.36% 4.18 446.45 0.00% 0.00 14 derekrlawson.com / referral 13 38.46% 1.69 17.92 0.00% 0.00 15 yelp.com / referral 40.00% 2.00 29.80 0.009% 0.00 16 durangomoneyadvice.com / referral 0.00% 2.60 255.20 0.00% 0.00 17 I.facebook.com /referral 25.00% 1.75 13.25 0.00% 0.00 18 yahoo / organic 83.33% 3.3 91.67 0.00%% 0.00 19 192.168.50.12 /referral 0.00% 5.00 117.00 0.00% 0.00 20 meetme.so / referral 33.33% 1.33 3.67 0.009% 0.00 21 10bestseo.com / referral 0.00% 2.00 1161.00 0.00% 0.00 22 blackcreekgroup.lightning.force.com /referral 0.00% 3.00 430.00 0.00% 0.00 23 track.ecampaignstats.com /referral 0.00%% 7.00 142.00 0.00% 0.00 24 duckduckgo / organic 0.00%% 3.00 116.00 0.009% 0.00 25 Im.facebook.com / referral 0.00% 5.00 42.00 0.00% 0.00 26 griffincapital.lightning.force.com / referral 0.009% 2.00 35.00 0.00% 0.00 27 blog-xyplanningnetwork-com.cdn.ampproject.org/r 0.00% 3.00 34.00 0.00% 0.00 28 sourcescrub.com / referral 0.009% 2.00 31.00 0.00%% 0.00 29 thegardenprojectswcolorado.org / referral 0.00% 6.00 30.00 0.00% 0.00 30 yelp-sales.lightning.force.com / referral 0.00% 3.75 16.50 0.00% 0.00 31 kentonmoney.com / referral 0.00% 2.00 13.00 0.00% 0.00 32 na68.lightning.force.com / referral 0.00% 3.00 8.67 0.00%! 0.00 33 adwerx.lightning.force.com/ referral 100.00% 1.00 0.00 0.00% 0.00 34 andrewancheta.com / referral 100.00% 1.00 0.00 0.00% 0.00 35 commentag.com / referral 100.00% 1.00 0.00 0.00% 0.00 36 deryie.com / referral 100.00% 1.00 0.00 0.00% 0.00 37 geraldineblog.top / referral 100.00% 1.00 0.00 0.00%% 0.00 Summary Dataset1 Dataset2 +\fNorthwestern Mutual - Rochester, MN Send Message 1Like Q Photos Northwestern Mutual - Rochester, MN September 9 at 3:32 PM . 3) Hana has graduated and is off to pursue a career at @mayoclinic! We will miss her friendly greeting, great attitude and helpful spirit. Best wishes in this next chapter - we have no doubt you'll do great things! Northwestern Mutual Videos See All 4:34 Join us for our FREE webinar: Aligning P... O09 15 6 Comments OD 7
