Clif Bar & Company is a U.S. company headquartered in Emeryville, CA that produces a variety of organic ingredient energy foods and drinks, and is well known for its flagship Clif Bars and Luna Bars. The firm markets itself as being a "different kind of company" with its commitment to creating a healthier and more sustainable world. Clif Bar & Company is a category leader in the $800MM+ U.S. market but growth in several Asian countries is expected to triple that by 2025, so the company would like to capitalize on that growth market with full product distribution in those regions by the end of 2023.

The firm has hired you to consult on marketing considerations and strategies it should employ for this global expansion effort. Their in-house marketing team thinks a singular and universal ad campaign simply on Clif & Company's core values is the way to go, regardless of the geographic region placement of the ad.

 

Part 1: Clearly demonstrating your knowledge and expertise of Hofstede's universal cultural traits and dimensions, and their influence on consumer behavior, specifically explain why the in-house marketing team's idea of employing a singular and universal ad campaign regardless of geographic focus is (or isn't) a good approach for the company.

 

Part 2: Design and describe the key elements of a consumer awareness advertising campaign(s) you'd recommend for the company's expansion effort that correctly and effectively leverages the positioning of at least two (2) of the five (5) dimensions of Hofstede's universal cultural traits.

 

Part 3 : Provide a clear rationale (explanation) for why the elements and characteristics of your advertising campaign recommendations specifically align to the universal traits and dimensions for the culture(s) targeted