Cliff's Cancer Sticks, Inc (CCSI) makes cigarettes with unusually high nicotine content.Due to the short life expectancy
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Cliff's Cancer Sticks, Inc (CCSI) makes cigarettes with unusually high nicotine content.Due to the short life expectancy of its customers, CCSI only expects to be in business for 5 more years.CCSI sock currently sells for $40 per share and CCSI expects to pay a $15 annual dividend for each of the next five years.What is CCSI's cost of equity?
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