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Cliffs Cancer Sticks, Inc (CCSI) makes cigarettes with unusually high nicotine content. Due to the short life expectancy of its customers, CCSI only expects to

Cliffs Cancer Sticks, Inc (CCSI) makes cigarettes with unusually high nicotine content. Due to the short life expectancy of its customers, CCSI only expects to be in business for 5 more years. CCSI sock currently sells for $40 per share and CCSI expects to pay a $15 annual dividend for each of the next five years. What is CCSIs cost of equity?

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