Clinique wants to increase its 15% market share in the cosmetics industry. If its market share objective is 20% (i.e., a gain of five share points), what would its share of marketing effort (share of voice) have to be in order to achieve that growth? This is an example of what type of budgeting? O 20%, optimization O 20%, competitive parity O 30%, competitive parity O 22.5%, competitive parity O 22.5%, optimization K