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Clothing retailer (and manufacturer, and distributor) Zara is often cited as an example of successful vertical integration. For this discussion, you will be conducting independent
Clothing retailer (and manufacturer, and distributor) Zara is often cited as an example of successful vertical integration. For this discussion, you will be conducting independent research on Zara to answer the following questions: A. Is Zara a vertically integrated company? Substantiate your answer and support it with examples and cited sources. B. Using course concepts, would you say that vertical integration is one of Zara's competitive advantages? Explain how/why. C. Discuss one specific advantage of vertical integration and detail how you would go about achieving it for a small to midsize company if you were in charge of its strategy. After answering the questions above, read your classmates' posts and reply to them constructively by questioning some of their content or by expanding on it
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