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Clover Park Racing Team has developed a new Formula One car, Velocity X ( Model # 4 0 6 5 ) , which claims
Clover Park Racing Team has developed a new Formula One car, "Velocity XModel # which
claims to have groundbreaking aerodynamics and fuel efficiency, potentially revolutionizing the racing
experience. "VelocityX" has not yet demonstrated its performance in official races and is undergoing
phase I testing to evaluate the efficacy of its new design. Despite the lack of racing data to support the
claims of Clover Park Racing, the prominent racing company, Toble Motorsports, is interested in
acquiring the rights to manufacture and distribute model # provided it passes three sequential stages
of performance testing.
The development of a new Formula One car is often a long and failureridden process. Typically, it takes
an average of years to bring a car model from initial design to the racing track. On average, for
every model that reaches competitive racing, to designs are explored in the development
phase.
Toble Motorsports, early this month, approached Clover Park Racing with an offer to purchase the rights
to Model # for $ million. If "VelocityX" manages to pass all three phases of performance testing,
the commercialization of "VelocityX" would be very lucrative for Toble Motorsports. If "VelocityX"
could be marketed as having superior aerodynamics and fuel efficiency, it is forecasted that the model
would have a market value of $ million this and all subsequent market values are stated at the present
value If "VelocityX" was approved for superior aerodynamics only, the present market value would be
$ million, and $ million for superior fuel efficiency only.
Phase I of performance testing for Model # has been underway for nearly months. To date, there
have been no critical failures or safety issues in the test runs with a team of skilled drivers. Based on
the development notes provided by Clover Park Racing, and Toble Motorsports' experience with the
testing and development process, Toble Motorsports estimates that Model # has a chance of
successfully completing Phase I testing and chance of failing phase I testing. If Toble Motorsports
were to purchase the rights to Model # the cost to the company would be an additional $ million to
complete phase I testing.
If Model # were to pass Phase I, the next step would be to proceed to Phase II testing. If Model
# were to pass Phase II the next step would be to proceed to Phase III testing.
Phase II testing involves rigorous track testing with several hundred skilled drivers to determine the
model's performance in aerodynamics and fuel efficiency as well as to document any mechanical issues.
Tobel Motorsports estimates that there is a chance that Model # would show superior
performance in aerodynamics only, a of superior fuel efficiency only, and a chance of excelling
in both areas simultaneously. Phase II of testing would require two years to complete and would cost $
million.
Phase III of testing requires that the car be tested in multiple racing scenarios over a multiyear time
horizon. The cost and success of Phase III testing depends on the results of Phase II testing. If Phase II
testing indicated that Model # excelled in aerodynamics only, the Phase III test would cost $
million and have a chance of meeting international racing standards. If it is excellent in fuel
efficiency only, the Phase III test would also cost $ million and have a chance of meeting
international racing standards. However, if Phase II testing showed superiority in both areas, the required
Phase III testing would cost $ million and have a chance of meeting international racing
standards sufficient to demonstrate superiority in both aerodynamics and fuel efficiency, a chance
for aerodynamics only, and a chance for fuel efficiency only.
a Draw the corresponding decision tree for the above scenario. Points
b From the perspective of Toble Motorsports, what is the expected payoff of the decision whether
to purchase the rights to "VelocityX" ie Model # Show your work. points
c If you were the CEO of Toble Motorsports, would you recommend purchasing the rights to
"VelocityX" ie Model # Why or why not? points
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