CMNS223B & 223C Assignment 1 5% of final grade Due 24th September (223B) & 25th September (223C) For this assignment you will need to create an initial design concept for a new original advertisement. You must pick a brand, product, company, a political figure, a political or charity organization or any other similar entity that you can think might be advertised to focus on. This can be any subject of your choice that fits these general parameters Your design will be filed out on a single sheet using the template available on MyCC. This sheet will include a visual representation that describes your concept, and a short written section (approx 250 words) that discusses the aesthetic meaning behind your design concept. This written section will give a justification for the choices you have made through an explanation of your thought process behind the design concept you have created Your design concept could include sketches, mash-ups of older advertisements, annotations, abstract elements collage, or any form that you feel bestillustrates the new advertisement that you are conceptualizing for your chosen subject Your design concept page will be marked according to the following criteria: Design (2 marks) Your design will not be graded on artistic merit This component will be graded on how well it relates to and Ilustrates the concepts that you discuss in your written section. The best designs will show some effort at originalty and will avoid excessive recyding of pre-existing advertisements from the selected subject Written section (3 marks) Your written section should relate well to the design concept illustrated on your sheet. You should bring in concepts from the course to reflect on how aesthetic meaning has been incorporated into your design and discuss your rationale for including the elements that you described to include in your design - this could also potentially include points on why you have decided to remove or not include elements into your design as well Assignment submission Please make use of the assignment template that is available on MyCC to create your assignment. You should submit this assignment in PDF or Word format. If you wish you may include photographs of hand-drawings or other materials in your design, but please fully type out the written section of the assignment You must submit your assignment to MyCC by the due date appropriate for you section as indicated at the top of this sheet. If you do not submit your assignment by the deadline then it will be considered late. If you require an extension for any significant reason then you must email me in advance of the due date.