Question
CNP Bank's retail consumer division offers checking accounts. It makes profits by investing the available deposits/balances from customer accounts, but paying a small interest to
CNP Bank's retail consumer division offers checking accounts. It makes profits by investing the available deposits/balances from customer accounts, but paying a small interest to attract customer deposits/balances and incurring various operating/overhead costs. Currently CNP earns 6% return on its deposits/balances and pays depositors/customers 1% on average deposits/balances. A recent study classified the operating costs of the bank into four activities. Data on these activities are:
Activity | Cost Driver | Total Cost | Cost Driver Volume |
Use ATM | number of uses | $2,000,000 | 10,000,000 uses |
Visit branch | number of visits | 6,000,000 | 6,000,000 visits |
Process transaction | number of transactions | 4,000,000 | 40,000,000 transactions |
General bank | total deposits/balances | 8,000,000 | $1,000,000,000 total deposits |
Total overhead | $20,000,000 |
Customer A | Customer B | |
ATM uses | 10 | 50 |
Branch visits | 5 | 25 |
Number of transactions | 10 | 100 |
Average deposit/balance | $5,000 | $10,000 |
Data on two representative customers are shown above - there will be thousands of other customers.
Required:
(a) Compute the operating cost allocated to Customers A and B and then calculate the profit CNP earns from Customer A and Customer B, assuming that operating/overhead costs are allocated based on deposits/balances. (3 points)
(b) Do part (a) using the information in the activity-based costing analysis. (5 points)
(c) compare the costs of customers under (a) and (b) and the implications. (2 points)
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