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CNP Bank's retail consumer division offers checking accounts. It makes profits by investing the available deposits/balances from customer accounts, but paying a small interest to

CNP Bank's retail consumer division offers checking accounts. It makes profits by investing the available deposits/balances from customer accounts, but paying a small interest to attract customer deposits/balances and incurring various operating/overhead costs. Currently CNP earns 6% return on its deposits/balances and pays depositors/customers 1% on average deposits/balances. A recent study classified the operating costs of the bank into four activities. Data on these activities are:



Activity Cost Driver Total Cost Cost Driver Volume
Use ATM number of uses $2,000,000 10,000,000 uses
Visit branch number of visits 6,000,000 6,000,000 visits
Process transaction number of transactions 4,000,000 40,000,000 transactions
General bank total deposits/balances 8,000,000 $1,000,000,000 total deposits
Total overhead
$20,000,000

Customer A Customer B
ATM uses 10 50
Branch visits 5 25
Number of transactions 10 100
Average deposit/balance $5,000 $10,000


Data on two representative customers are shown above - there will be thousands of other customers.

Required:

(a) Compute the operating cost allocated to Customers A and B and then calculate the profit CNP earns from Customer A and Customer B, assuming that operating/overhead costs are allocated based on deposits/balances. (3 points)

(b) Do part (a) using the information in the activity-based costing analysis. (5 points)


(c) compare the costs of customers under (a) and (b) and the implications. (2 points)


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