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CO 4: Analyze the ability of big data analytics in optimizations of marketing attributes; product, price, place, and promotion Prompt: In determining their best marketing

CO 4: Analyze the ability of big data analytics in optimizations of marketing attributes; product, price, place, and promotion

Prompt: In determining their best marketing mix, big data analytics has given companies a good tool. How this capability may be leveraged in improvement of supply chain management?

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Supply Chain Logistics Management

Authors: Donald Bowersox, David Closs, M. Bixby Cooper

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