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CO 4: Analyze the ability of big data analytics in optimizations of marketing attributes; product, price, place, and promotion Prompt: Discuss how big data analytics
- CO 4: Analyze the ability of big data analytics in optimizations of marketing attributes; product, price, place, and promotion
Prompt: Discuss how big data analytics has changed target marketing? How has it changed market segmentation?
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Strategic Brand Management Building Measuring and Managing Brand Equity
Authors: Kevin Lane Keller
4th edition
9780273779414, 132664259, 273779419, 978-0132664257
