Coach Matt is trying to firmly establish the team's core values in his players' minds. Which of the following is not one of the strategies the textbook suggests to employ in order to achieve this goal? Coach Matt is trying to firmly establish the team's core values in his players' minds. Which of the following is not one of the strategies the textbook suggests to employ in order to achieve this goal? When players behave in a manner consistent with the values recognize these players, while imposing negative consequences when players fail to behave in a manner consistent with the values. Define and frequently articulate the values. Recruit players who have great athletic potential, confident that they can be molded to develop team values by being in a healthy, strong team environment. Create teaching tools to help athletes understand the values