• Coca Cola Company
  	Units Sold (in MILLIONS)	Pricing ($)	Ad Budget ($ MILLIONS)	Sales Force Size	Product Unit Cost ($)	Company Expenses ($ MILIONS)
  JANUARY	100	3.2	100	3000	2	200
  February	120	3.3	110	3500	2.1	210
  MARCH	130	3.3	120	4000	2.2	220
  APRIL	150	3.4	130	4000	2.1	230
  MAY	180	3.4	100	4100	2.5	200
  JUNE	230	3.6	120	4200	1.9	220
  JULY	300	3.7	130	5000	2	230
  AUGUST	310	3.75	150	4500	2	250
  SEPTEMBER	280	3.5	140	4300	2.1	240

• Define, in detail, a marketing strategy based on the info. shown in table 1, for the month of OCTOBER. And explain why you are recommending such as strategy. Make sure that you also show the principles of each the 4 Ps AND at least 2 good quality references, to justify your Marketing strategy)