Coca Cola

Mission: Our mission is:

• To refresh the world in mind, body and spirit
• To inspire moments of optimism and happiness through our brandsand actions
• To create value and make a difference.

Instruction: we have nine components of missionstatements: 1- Customer 2- Product or Service 3- Market 4-Technology 5- Concern for survival, Growth and profitability 6-Philosophy 7- Self-Concept 8- Concern for public image 9- Concernfor employees

According to the nine components of missionstatements:

a) Identify the missing components in the above missionstatement.

b) Revise the above missionstatement by adding the missing components.

c) Write at least twofinancial and two strategic objectives (for more infoGoogle)

Vision:

Instruction: we have seven types of vision statements:1- Short vision statements made up of a few words only 2-Quantitative vision statements based on numbers or quantities 3-Qualitative vision statements based on the qualities you have 4-Role model vision statement; using another company as an example 5-Longer and more detailed vision statements 6- Internaltransformation vision statements. 7- Competitors based statements.(Less common)

According to the seven types of visionstatements:

Suggest an appropriate vision statement for cocacola