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Coca Cola (the beverage) is virtually identical no matter where you buy it in the world. It tastes the same and is packaged in very
Coca Cola (the beverage) is virtually identical no matter where you buy it in the world. It tastes the same and is packaged in very similar containers. The most efficient way to product the product is in large volumes, taking advantage of purchasing power, and then shipping it through a very efficient supply chain to various customers, often in different countries. Based on this information presented, which would be the LEAST effective international strategy for them to pursue
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