Coca-Cola, a global beverage company, pays $500,000 for advertising expenses in the first quarter of the year. Analyze how this expense should be recognized over the course of the year, considering different methods of expense recognition such as accrual accounting and cash basis accounting. Discuss the implications of different expense recognition methods on Coca-Cola's financial statements and performance evaluation.

1. Calculate the current cost of inventory using the following data:

Item	Quantity	Purchase Price per Unit	Current Market Price per Unit
A	100	$10	$12
B	150	$15	$18

2. Determine the value of ending inventory under CCA method using FIFO costing for the following items:

Item	Beginning Inventory (units)	Cost per Unit ($)	Ending Inventory (units)
X	200	$8	100
Y	150	$12	50