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Coca-Cola assesses cost behavior: Fixed costs $2,000,000, variable costs 40% of revenue, projected revenue $5,000,000. Requirements: Determine the contribution margin ratio. Calculate the breakeven sales

  1. Coca-Cola assesses cost behavior: Fixed costs $2,000,000, variable costs 40% of revenue, projected revenue $5,000,000.
    • Requirements:
      • Determine the contribution margin ratio.
      • Calculate the breakeven sales revenue.
      • Perform a cost-volume-profit analysis for different revenue scenarios.
      • Recommend pricing strategies to maximize profitability based on cost behavior.

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