Coca-Cola Classic is a soda pop in the maturity phase of the product life cycle. Advertising for Coca-Cola Classic should be focused on: Reminding consumers about Coca-Cola Classic and its favorable associations to characterstics like nostalgia, in order to bring or keep the beverage top-of-mind among consumers Informing consumers about what Coca-Cola Classic is and where they can obtain the beverage Persuading consumers to try Coca-Cola Classic so they can experience the beverage's taste Comparing Coca-Cola Classic to Pepsi to differentiate the brand and demonstrate Coca-Cola Classic's superior benefits