COCA-COLA COMPANY MARKETING ANALYSIS

Conduct research and prepare a market analysis and market introduction strategy for COCA-COLA international company and one of its products into a global market by answering the prompts below using concepts you learned from the course to support your recommendations.

1. Research for coca-cola company and one of its products for potential introduction into one of three potential global markets.

2. Research and select three global markets into which a Coca-cola company could introduce your selected product. ( USA, India, Japan)

3. Your market analysis for each of the three global markets must include the following:

• Regional cultural, demographic, psychographic, behavioral, income, ethnic, and other relevant segmentation element analysis for each market. ( USA, India, Japan)
• A complete cultural and segment profile for the typical consumer of your product or service in each market. ( USA, India, Japan)
• The regional market potential for your product or service in each market. ( USA, India, Japan)
• An analysis of competition in each market. ( USA, India, Japan)
• Current business operations of your firm in each market or nearby markets. ( USA, India, Japan)
• Potential consumption market share for your product in each market. ( USA, India, Japan)
• Identification, selection, and recommendation of a target market strategy for your product in each market. ( USA, India, Japan)

4. Recommend one of the three global markets for the introduction of your selected product. Your recommendation must include reasoning as to why you recommend this global market rather than the other two markets you researched, addressing each of the elements noted in prompt 3 above.

5. Prepare a global marketing strategy to introduce the products by coca-cola company into your recommended global market. This global marketing strategy must include recommended marketing research, product differences, branding strategy, pricing strategies, distribution channels, and promotional differences for the product in the selected global market.

Please also cite three peer reviews articles in-text citations

References:

Global Marketing - Assignment: Marketing Plan. (2018, April 10). Retrieved from https://study.com/academy/lesson/global-marketing-assignment-marketing-plan.html.