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Coca-Cola has the following cost details for its beverage lines: Coke, Sprite, and Fanta: Beverage Direct Materials Direct Labor Overhead Rate (% of Direct Labor)

Coca-Cola has the following cost details for its beverage lines: Coke, Sprite, and Fanta:

Beverage

Direct Materials

Direct Labor

Overhead Rate (% of Direct Labor)

Coke

$15,000,000

$6,000,000

150%

Sprite

$12,000,000

$5,000,000

150%

Fanta

$10,000,000

$4,000,000

150%

Requirements:

  1. Compute the total manufacturing cost for each beverage.
  2. Determine the overhead costs applied to each beverage.
  3. Prepare a detailed cost analysis for Coca-Cola.
  4. Calculate the profit margin if the selling prices are $1.20, $1.10, and $1.00 per unit for Coke, Sprite, and Fanta, respectively.
  5. Discuss the implications of cost allocation on pricing and profitability.

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