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Coca-Cola has the following cost details for its beverage lines: Coke, Sprite, and Fanta: Beverage Direct Materials Direct Labor Overhead Rate (% of Direct Labor)
Coca-Cola has the following cost details for its beverage lines: Coke, Sprite, and Fanta:
Beverage | Direct Materials | Direct Labor | Overhead Rate (% of Direct Labor) |
Coke | $15,000,000 | $6,000,000 | 150% |
Sprite | $12,000,000 | $5,000,000 | 150% |
Fanta | $10,000,000 | $4,000,000 | 150% |
Requirements:
- Compute the total manufacturing cost for each beverage.
- Determine the overhead costs applied to each beverage.
- Prepare a detailed cost analysis for Coca-Cola.
- Calculate the profit margin if the selling prices are $1.20, $1.10, and $1.00 per unit for Coke, Sprite, and Fanta, respectively.
- Discuss the implications of cost allocation on pricing and profitability.
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