Coca-Cola is one of the best-known brands in the world. Its mission, "To refresh the world...To inspire moments of optimism and happiness...To create value and make a difference" speaks to the benefits Coca-Cola wishes to provide its customers. Coca-Cola conducts extensive marketing research with customers. In 2018 the company released four new flavors of Diet Coke after testing more than 30 new flavors with Millennials. Diet Coke senior brand manager Melissa Schwartz said, "We hope to bring new fans into the Diet Coke family with these new flavors, but also to encourage those who have either never tried Diet Coke or lost touch with the brand to give it a try." Coca-Cola also recognizes that consumers are increasingly looking for healthier options than soda. As a result, the company has acquired brands such as Fairlife, Honest Tea, Dasani, Simply, Minute Maid, and more. The company recognizes that it has separate but distinct target markets for each of these drink brands. In addition, Coca-Cola is making sustainability a business priority through its World Without Waste and Water Stewardship efforts. The company is working toward a goal of having 100 percent recyclable packaging by 2025, uses PlantBottle packaging, and introduced a BYOB (Bring Your Own Bottle) initiative using the Coca-Cola Freestyle machines. While Coca-Cola advertises its products, it recognizes that product, distribution, and pricing decisions are also important in providing customers value. This statement best reflects the importance of customer relationship management (CRM) Coca-Cola's production orientation the company's mission statement marketing-mix decisions Coca-Cola's mobile app allows customers to interact with the brand on the go. When customers purchase Coca-Cola products, they can use their mobile phones to scan Sip & Scan icons on cans and bottles to unlock chances to win movie and concert tickets, or to win more exclusive experiences like meeting members of the U.S. women's national soccer team. Users can also locate nearby Coca-Cola Freestyle machines and create and save their Freestyle drink combinations. Coca-Cola's app is an example of _ a sales orientation on-demand marketing marketing environment forces relationship marketing Coca-Cola's efforts in sustainability and recyclable packaging illustrate the importance of _ socially responsible marketing using marketing in nonprofit organizations having a production orientation balancing customer costs and benefits