Coca-cola is one of the most recognisable brands in the world. In 2012, Coca-cola launched in Australia a global marketing campaign called as "Share a Coke". It has reached more than 80 countries over seven years with the core idea to "Share a Coke with (insert name)". Explain how this global marketing strategy became successful in terms of localisation (to a particular national market) and personalisation? Which strategy do you think was given emphasis in the "Share a Coke" campaign: (a) product strategy; (b) distribution strategy; (c) communication strategy; or (d) pricing strategy?