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Coca-Cola is the best-known brand name in the world. The name has a high-perceived quality and high brand loyalty among soft drink users. The company
Coca-Cola is the best-known brand name in the world. The name has a high-perceived quality and high brand loyalty among soft drink users. The company has developed the brand name for over 100 years. C
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Purchasing and Supply Chain Management
Authors: Robert M. Monczka, Robert B. Handfield, Larry C. Giunipero, James L. Patterson
6th edition
1285869680, 978-1305809789, 1305809785, 978-1305833395, 978-1285869681
