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Coca-Cola offers to pay the producers of a movie to have their product used by an actress in the movie. This is an example of

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Coca-Cola offers to pay the producers of a movie to have their product used by an actress in the movie. This is an example of O product enhancement product placement O branded media branded placement of the following consumer promotions, the one that would offer the greatest appeal to individuals who enjoy high levels of excitement and stimulation is coupons product placement contests and sweepstakes tie-ins Of the following consumer promotions, the one that would boost sales the quickest would be price-offs coupons bonus packs O premiums If two companies have developed a strategic partnership relationship, the sales approach which would be used in most situations would be the O mission-sharing stimulus-response nccd-satisfaction O problem-solution The most difficult step in the selling process for many salespeople is prospecting for leads O pre-sales approach O the sales presentation O closing the sale

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