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Coca-Cola's product New Coke failed because the company relied too much on what? only top executive opinions one person's opinion too many marketing research methods
Coca-Cola's product New Coke failed because the company relied too much on what? only top executive opinions one person's opinion too many marketing research methods to come up with conclusions one ma...
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Principles of Marketing
Authors: Philip Kotler, Gary Armstrong
14th Edition
132167123, 132997266, 9780132997263, 978-0132167123
