Question
Coco Commodity manufactures three different product lines, Model C1, Model C2, and Model C3. Considerable market demand exists for all models. The following per unit
Coco Commodity manufactures three different product lines, Model C1, Model C2, and Model C3. Considerable market demand exists for all models. The following per unit data apply:
| Model C1 | Model C2 | Model C3 |
Selling price | $80 | $90 | $100 |
Direct materials | 30 | 30 | 30 |
Direct labour ($10 per hour) | 15 | 15 | 20 |
Variable overhead costs ($5 per machine-hour) | 5 | 10 | 10 |
Fixed overhead costs | 20 | 20 | 20 |
Required:
a) For each model, compute the contribution margin per unit.
b) For each model, compute the contribution margin per machine-hour.
c) If there is excess capacity, which model is the most profitable to produce? Justify your answer.
d) Assume that a machine breakdown has limited total available machine hours to 250. In addition, the recent release of a competitors product has limited demand for C2 to 50 units. Determine the optimal product mix for Coco Commodity.
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