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Although theoretically the importance of sustainable business models has become widely accepted in the literature, little is known about how managers deal with practical issues such as differences in stakeholder interests. In this paper, we focus on the question: What strategies can help decision-makers to better connect with stakeholders and overcome the challenges of conflicting interests when considering sustainability in their business models? Our research draws on two case studies in the Brazilian energy sector: the national oil company Petrobras and its attempts to develop biodiesel, and the national electrical utility Eletrobras and its attempts to provide electricity to impoverished communities. This paper is based on original qualitative data derived frominterviews with 138 key informants conducted between 2003 and 2010 with supply chain members and other stakeholders, as well as secondary sources. We draw from a number of literature streams to develop our paper. One stream relates to sustainable supply chain and the recognition of the relationship among economic, environmental and social values rather than only focusing on economic and/or environmental aspects. Another stream suggests that BOP (Bottom of the Pyramid) settings present potential ideal opportunities to connect business with sustainability. Finally, we use stakeholder theory to analyze how sustainable values can drive the operationalization of sustainable business models. We suggest that a combination of approaches promoting the participation of a diverse number of local stakeholders, encouraging both learning and capability building and shifting stakeholder values from single to multiple objectives are critical to overcome the challenges of stakeholders conflicting interests.

Question 1

What is the meaning of 'opsoclonus' and does it always indicate

malignancy?

Question 2

Does a greatly elevated lactate dehydrogenase (LDH) denote

malignancy?

Question 3

Does a normal erythrocyte sedimentation rate (ESR) exclude malignancy

in a patient complaining of feeling easily fatigued?

Question 4

Why is folic acid supplementation given just after the day of

methotrexate administration? Can we give them simultaneously on the

same day?

Question 5

Is hydroxyurea useful in the treatment of chronic myeloid leukaemia?

Question 6

What is the treatment of choice of mucosa-associated lymphoid tissue

(MALT) lymphoma? Is the eradication of Helicobacter pylori enough?

Does the positivity of CD2 rule out MALT lymphoma?

Question 7

Stage IIE Hodgkin's lymphoma is the 'involvement of one or more

lymph node regions plus an extralymphatic site' and that stage IV is

the 'involvement of one or more extralymphatic organs with or without 79

Question 8

1. What is Hodgkin's lymphoma?

2. What is the difference between Hodgkin's and non-Hodgkin's

lymphoma?

Question 9

Why is serum calcium elevated in patients suffering from lymphoma?

Question 10

In a patient with suspected multiple myeloma, with pains in the back

ribs, is the skull still the most sensitive site to observe bony lesions?