Coefficients: Estimate Std. Error t value Pr(>Itl) (Intercept) 0. 451567 0. 174321 2.590 0. 0105 * Log(pricePerCase) -0.004102 0. 040435 -0.101 0.9193 Log(numSoldLstYr) 0.936475 0. 012499 74.923 Itl) (Intercept) 1.537188 0. 450917 3. 409 0.090990 *** Log(pricePerCase) -0. 223671 0. 086702 -2.580 0.011565 * Log(numSoldLstYr) 0.917233 0. 023132 39.652 confint(elastObj03) 2.5 % 97.5 % (Intercept) 0. 64094179 2.4334349207 log(pricePerCase) -0.39609091 -0.0513417393 Log(numSoldLstYr) 0. 87125474 0.9632105572 Log(priceRatio) -0.02671992 0. 1124726154 Log(printAdvert) 0. 01426823 0.0498380625 Log(outdoorAdvert) -0.03778376 0.0005575035 Log(broadcastAdvert) -0.00740632 0.0310418289Coefficients: Estimate Std. Error t value Pr(> t ) (Intercept ) 0. 907788 0 . 174557 5. 201 4.22e-07 * * * log (pricePerCase) -0. 099862 0 . 029999 -3.329 0 . 00101 * * log (numSoldLstYr) 0. 919847 0 . 012240 75. 151