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Coefficients Standardized Unstandardized Coefficients Coefficients Model B Std. Error Beta + Sig. (Constant) 3.021 238 12.681 000 Overall_Staff .198 031 .236 6.403 000 Overall_Store 053

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Coefficients" Standardized Unstandardized Coefficients Coefficients Model B Std. Error Beta + Sig. (Constant) 3.021 238 12.681 000 Overall_Staff .198 031 .236 6.403 000 Overall_Store 053 041 057 1.316 189 Overall_Quality 352 044 .359 7.912 000 Overall_Price 083 040 084 2.109 035 a. Dependent Variable: Recommend E(Y/X) = 3.021 + 0.198*Staff + 0.053*Store + 0.352*Quality + 0.083*Price The quality has the most significant impact among 4 major areas

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