coffee rome is a wellknown coffee brand that operates 21000 stores across the world along with the coffee stores the business also has a wholesale company which supplies whole beans and ground coffee business model coffee rome operates under a franchise model the company is known for its replicated consistency across the globe franchising helps this company to access capital as well as reduces risks that would tarnish its brand image focus and branding coffee romes primarily brands itself as a provider of beverages offering a typical coffee house dining experience the coffee shops are designed with the customers comfort in mind an inviting dcor and free internet provide an enticing option for people who are looking for a place to meet up with friends relax or read this attracts customers who are willing to pay for quality products and services coffee rome compared to its competitors has tight margins there is no room for inefficiency and waste especially in the supply chain global challenges coffee rome faces in the supply chain the company has had exponential growth over the past decade but over the last three years the company has faced issues related to increases in the cost of