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Coffeehunt, a Washington - based premium coffee company, has expanded from just 8 stores in 2 0 0 0 to over 1 0 0 times

Coffeehunt, a Washington-based premium coffee company, has expanded from just 8 stores in 2000 to over 100 times that number today. Coffeehunts ability to get high prices for its coffee drinks depends on the firm hiring the right employees able to provide high-quality customer service. Reflecting its focus on its employees, Cofeehunt refers to all employees as partners.Coffeehunt even calls its human resource function Partner Resources.
Another guiding principle at Coffeehunt is to develop enthusiastically satisfied customers. More than coffee, Coffeehunt sells an experienceand that experience is completely dependent on the partners who greet and serve over 6 million customers around the world every day. The challenge facing Coffeehunt as it pursues its aggressive global growth strategy is to find enough qualified and desirable candidates to increase its current U.S. workforce and double its workforce in the Asia Pacific region by 2025. Because Coffeehunt depends on the skills and personalities of its people, it is a daunting challenge for it to continue to successfully recruit and staff its global workforce. Coffeehunts president, Ken Mathew states, My biggest fear isnt the competition, although I respect it. Its having a robust pipeline of people to open and manage the stores who will also be able to take their next steps with the company.
Ques. 5.a. How would you describe Coffeehunt business strategy? Do an environmental scan of the relevant to suggest if the current strategy is appropriate or would you suggest another strategy basis the scan?

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