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Cognitive dissonance in postpurchase behavior stage occurs when consumer experiences psychological tension or anxiety after purchase when consumer's purchase involvement is low. when consumer is
Cognitive dissonance in postpurchase behavior stage occurs when consumer experiences psychological tension or anxiety after purchase when consumer's purchase involvement is low. when consumer is in the first stage of proble recognition in the consumer purchase decision process. when consumer is satisfied with a purchase. O Consumers spend little time and effort evaluating alternatives
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