Question
Coke and Pepsi are the two most popular colas on the market. Do consumers prefer either one of the two brands of cola over
Coke and Pepsi are the two most popular colas on the market. Do consumers prefer either one of the two brands of cola over the other? We conduct a matched pairs experiment as follows: 20 volunteers participate in a blind taste test. Each volunteer tastes both Coke and Pepsi (in random order) and scores the taste of each cola on a scale from 0 to 100. Some information that may be helpful is shown in the table below: Scores for Coke mean = 78 std. dev. = 27 Scores for Pepsi mean = 83 std. dev. = 24 Difference (d = Coke - Pepsi) mean = -5 std. dev. = 13 What are the hypotheses for the appropriate test of significance?
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