COLA WARS CONTINUE: COKE AND PEPSI IN 2010

Based on the case "Cola Wars Continue: Coke and Pepsi in 2010,"

1 - Use game theory approach/analysis to explain the competitive behavior of Coke and Pepsi making specific references to actions taken by each firm and the different "battlefields."

2 - What conclusions can you draw about the competitive strategies pursued by both companies?

3 - At the time the Case was written was there a winner?

4 - Should both companies have acted differently?

NOTE: avoid repeating the text from the Case write up. Present an insightful analysis of what happened during the Cola Wars and avoid descriptive narrative.