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Cold Rocks is an ice-cream shop. Its marketing strategy from the month of October to March is buy a large cone for the price of
Cold Rocks is an ice-cream shop. Its marketing strategy from the month of October to March is "buy a large cone for the price of a medium." Which term best describes the strategy applied by Cold Rocks...
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Principles of Marketing
Authors: Philip Kotler, Gary Armstrong
14th Edition
132167123, 132997266, 9780132997263, 978-0132167123
