Coles Group Limited is an Australian public company operating several retail chains. Its chief operations are primarily concerned with the sale of food and groceries through its flagship supermarket chain Coles, and the sale of liquor and petrol through its Coles Liquor and Coles Express outlets. Since its foundation in Collingwood, Victoria in 1914, Coles has grown to become the second-largest retailer in Australia after its principal rival Woolworths in terms of revenue.[1]

The Head of Customer Loyalty at Coles has been given a target for 2022 to increase customer satisfaction by 50%.

Required:

In the space provided below:

1. Outline three (3) examples of relevant information that would help the Head of Customer Loyalty decide what actions to take to achieve this target. [6 marks]
2. Outline where each piece of information would come from (for example internal/external, department and system) [2 marks]
3. Provide a short description of what you, as a management accountant working for Coles, would do to ensure that high quality decisions were made. [2 marks]

[1] https://en.wikipedia.org/wiki/Coles_Group