Colgate-Palmolive operates two product segments. Using the company's wesbite, locate segment information for 2012 in the company's 2012 annual report.

- Select two segments (ignore geographical subsets of the one product segment). Gather data about each segment's net sales, operating income, and indentifiable assets.

- Calculate the ROI for each segment SHOW HOW

- Which segment has the highest ROI? Explain why

- If you were on the top management team and could allocate extra funds to only one division, which division would you choose? Why?

Here is the link to the 2012 annual report:

http://investor.colgate.com/secfiling.cfm?filingID=1445305-12-409&CIK=21665

Thanks so much in advance!