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collaboration between Nike with Michael Jordan B 2 B partnership and product is Air Jordan . 1 . Overview of strategic alliance 2 . Market

collaboration between Nike with Michael Jordan B

2

B partnership and product is Air Jordan

. 1 .

Overview of strategic alliance

2 .

Market impact of alliance

3 .

Customer engagement strategies for Air Jordan

4 .

Brand Evolution

5 .

Business model impact.

6 .

Future opportunities of this

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