Collaboration for a Brand

Task:

Pick a product or service that you think can benefit from collaboration.

Pick a product or a service as a consumer that you think might be better solved with customers developing ideas for it and where you think that maybe the company could benefit if, rather than trying to improve and iterate it just themselves, if they actually created mechanism for customers input to help improve and shape and take it to the next level.

1.What was the product or service you selected, and how do you use it in your life?

2.What do you think might be the benefit of opening it up to a more collaborative approach to innovating, and improving on it?