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Collect some pictures of a classic brand that has high nostalgia value. (Commodore, Tipitip, Amiga Commodore, Lego). Show these pictures to three consumers and allow
Collect some pictures of a "classic" brand that has high nostalgia value. (Commodore, Tipitip, Amiga Commodore, Lego). Show these pictures to three consumers and allow them to free associate. Analyze the types of memories that are evoked, and think about how these associations might be employed in a product's future marketing strategies
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