Question
Colleen Company has gathered the following data pertaining to activities it performed for two of its major customers. Jerry Inc. Kate Co. Number of orders
Colleen Company has gathered the following data pertaining to activities it performed for two of its major customers.
Jerry Inc. Kate Co.
Number of orders 4 60
Units per order 1,000 130
Sales returns:
Number of returns 2 3
Total units returned 40 200
Number of sales calls 13 4
Colleen sells its products at $190 per unit. The firm's gross margin ratio is 25%. Both Jerry and Kate pay their accounts promptly and no accounts receivable is over 30 days. After using business intelligence software to carefully analyze the operating data for the past 30 months, the firm has determined the following activity costs:
Activity Cost Driver and Rate
Sales calls $ 800per visit
Order processing 490per order
Deliveries 500per order
Sales returns 210per return and $5 per unit returned
Sales salary 109,000per month
Required:
1.Classify activity costs into cost categories (unit, batch, etc.) and compute the total cost for Colleen Company to service Jerry Inc. and Kate Co.
2.Compare the profitability of these two customers.(Loss amounts should be indicated by a minus sign.Round operating margin (loss) to 2 decimal places (i.e. .2134 should be entered as 21.34%).)
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