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Colleen Company has gathered the following data pertaining to activities it performed for two of its major customers. Jerry, Inc. Kate Co. 60 2,000 360

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Colleen Company has gathered the following data pertaining to activities it performed for two of its major customers. Jerry, Inc. Kate Co. 60 2,000 360 Number of orders Units per order Sales returns: Number of returns Total units returned Number of sales calls 1 60 9 5 140 4 Colleen sells its products at $290 per unit. The firm's gross margin ratio is 20%. Both Jerry and Kate pay their accounts promptly and no accounts receivable is over 30 days. After using business analytics software to carefully analyze the operating data for the past 30 months, the firm has determined the following activity costs: Activity Sales calls Order processing Deliveries Sales returns Sales salary Cost Driver and Rate 700 per visit 460 per order 100 per order 210 per return and $5 per unit returned 80,000 per month Required: 1. Using customers as the cost objects, classify the activity costs into cost categories (unit-level, batch-level, etc.) and compute the total cost for Colleen Company to service Jerry, Inc. and Kate Co. 2. Compare the profitability of these two customers. Using customers as the cost objects, classify the activity costs into cost categories (unit-level, batch-level, etc.) and compute the total cost for Colleen Company to service Jerry, Inc. and Kate Co. Jerry Inc. Kate Co. $ 300 $ 700 Customer unit level costs: Sales return Customer batch level costs: Order processing Sales return Delivery Customer sustaining costs: Sales calls Total 6,300 6,600 $ 2,800 3,500 $ Compare the profitability of these two customers. (Loss amounts should be indicated by a minus sign. Round operating margin (loss) to 2 decimal places (i.e. .2134 should be entered as 21.34%).) Jerry Inc. Kate Co. $ 0 $ 0 Sales Sales return Net sales Cost of goods sold Gross margin Sales support costs Operating income (loss) Operating margin (loss) 0 $ % %

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