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Colleen Company has gathered the following data pertaining to activities it performed for two of its major customers. Jerry, Inc. 3 3,000 Kate Co. 40
Colleen Company has gathered the following data pertaining to activities it performed for two of its major customers. Jerry, Inc. 3 3,000 Kate Co. 40 180 Number of orders Units per order Sales returns: Number of returns Total units returned Number of sales calls 1 60 11 3 120 6 Colleen sells its products at $180 per unit. The firm's gross margin ratio is 25%. Both Jerry and Kate pay their accounts promptly and no accounts receivable is over 30 days. After using business analytics software to carefully analyze the operating data for the past 30 months, the firm has determined the following activity costs: Activity Sales calls Order processing Deliveries Sales returns Sales salary Cost Driver and Rate $ 700 per visit 210 per order 310 per order 200 per return and $3 per unit returned 92,000 per month Required: 1. Using customers as the cost objects, classify the activity costs into cost categories (unit-level, batch-level, etc.) and compute the total cost for Colleen Company to service Jerry, Inc. and Kate Co. 2. Compare the profitability of these two customers. Required 1 Required 2 Using customers as the cost objects, classify the activity costs into cost categories (unit-level, batch-level, etc.) and compute the total cost for Colleen Company to service Jerry, Inc. and Kate Co. Jerry Inc. Kate Co. Customer unit level costs: $ 180 $ 360 Customer batch level costs: Customer sustaining costs: 7,700 7,880 4,200 4,560 Total $ $ Required 1 Required 2 > Required 1 Required 2 Compare the profitability of these two customers. (Loss amounts should be indicated by a minus sign. Round operating margin (loss) to 2 decimal places (i.e. .2134 should be entered as 21.34%).) Jerry Inc. Kate Co. Net sales $ 0 $ 0 $ 0 $ 0 Operating income (loss) Operating (loss) % %
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