Colleges are using social media to help sell tickets to games. Social media marketing campaigns use several platforms to promote games. Tweets about an upcoming game may link to a YouTube video of the players practicing or an interview with the coach. The university may offer Twitter followers a chance to win tickets or other merchandise. Social media can also be used as a quick way to get the word out to fans about unsold tickets to help boost last-minute sales. Links can direct visitors to Ticketmaster to buy tickets. Social media should be treated as a two-way street by encouraging fans to post comments and photos using hashtags associated with the college. All of these strategies help build a relationship with the fans, while increasing attendance at games.

How do colleges benefit from social media marketing campaigns?

What social media strategies would you suggest to sell more tickets?

Identify a team that is currently using social media effectively to sell tickets. What aspects of their strategy make it effective? What would you do differently?